Pharmaceuticals

Triton Analytics Group prides itself on innovative research designs.  We specialize in name validation and safety testing studies that that closely mirror processes set forth by the FDA and EMEA.  We adhere to the definition of a medication error as set forth by the National Coordinating Council for Medication Error Reporting and Prevention (NCC MERP).  We'll provide you with some examples related to the industry and will discuss other options with you. We make sure we and our clients understand what decisions the research will contribute to and how.

The Triton Analytics Group Difference – Having built the Market Research Department for one of the largest pharmaceutical naming/branding companies in the US, principals founded Triton Analytics Groups with experience managing projects for a number of  leading pharmaceutical companies including Shire®, BDSI, Cadenceä Pharmaceuticals, Organon®, Takeda®, Astellasä Pharma, Theravance®, and Purdue Pharma®,   This wealth of experience separates us not only from the fly-by-night companies, but also the larger houses you are familiar with.  The distinction is our price points that are well below those required of the larger houses; without sacrificing expertise, timing, and a world class deliverable. We take the time and effort to work through a precise definition and creative rationale with our client. This results in a research design that not only defines the parameters of success more precisely but also meets all other project specific goals. We also incorporate a mixed methodology approach that uses both quantitative and qualitative research to help you better understand respondents’ perceptions about various name candidates.  Translated, this means that we will provide a robust deliverable that not only makes a case pro and con for each name candidate, but also details ANY appropriate pharmaceutical mentions that may be of concern when it comes time to prepare submission documentation.

What we do - We provide full-service pharmaceutical projects including questionnaire design, programming and hosting, panel management, data analysis/interpretation, cross tabulations and a world class deliverable. This eliminates the headaches and costs associated with multiple vendors.  Without compromising quality, detail and expertise, our methodology exceeds that of the larger houses without the unnecessarily inflated price point. 

• Name Validation Research
• Logo Validation Research
• New Medical Device Naming
• Proprietary and Non-Proprietary Naming

» Measures

• Handwriting Analysis/Scriptability Testing
• Sound-alike Confusion
• Look-alike Confusion
• Creative Dimension Analysis
• Recall/Memorability
• Additional Creative Conceptualism