Consumer Insights

Triton Analytics Group Consumer Insights offers a full range of market research services, encompassing both qualitative and quantitative approaches for consumer and business-to-business concerns. While we contract with companies executing projects that focus on general population markets, Triton specializes in hard to target segments, such as specific entrepreneurs, boomers, seniors, minorities or those with unusual lifestyle practices such as personal pilots, high end investors and luxury car buyers. We work closely with our clients to develop appropriate screening criteria ensuring we reach and obtain feedback from exactly who we target. 

The Triton Analytics Group Difference – We realize that there are number of market research companies out there. What separates Triton Analytics Group from the masses is that we don’t employ professional survey takers. We partner with sample providers who refresh their panels on a regular basis.  Our partners adhere to the highest panel recruitment and management standards. The panelists have an intrinsic motivation to be involved in survey research and are constantly refreshed. Triton Analytics Group has access to a large network of high-quality, low incidence targeted panelists categorized by lifestyle. Our screening technique makes targeting by age, income, and race/ethnic background much easier. We provide comprehensive coverage of the business universe and honest price quotes and realistic sampling suggestions. We can provide the most comprehensive global Internet sampling solutions with access to panels in 19 countries offering access to over 1.2 million panelists in Europe and 1.8 million panelists in North America.  We also eliminate the need and frustration that can be associated with using multiple vendors. Once creative options have been selected, let us program and host the study, conduct the data analysis and interpretation, and create a world class deliverable.  Our pricing takes into account incidence rate fluctuations. Translated, this means that we will NEVER come back to you once a project starts and ask for additional financial resources.

What we do - We use a proven methodologies based on customer expectations and focused on the major business processes encountered by your customers.

• Online surveys
• Web-based / internet research
• In-store Behavioral Research

» Qualitative Approach

• Focus Groups
• Online Focus Groups
• Individual in-depth interviews (IDIs)
• On-site (in store/homes, etc.) observational studies

» Projects

• Name Validation Research
• Logo Validation Research
• Graphic Concept Testing
• Brand Equity Studies
• Habits and Practices Study
• Packaging Design and Testing
• Usage and Attitude Studies (U & A)
• Kiosk Design